CRIOS

Crios Paros is the newest premium destination in Paros, a beach bar that embodies the island’s authenticity through an earthy, mystical aesthetic. Inspired by the namesake beach, the branding of Crios Paros draws elements from the island’s natural beauty and cultural heritage, creating an experience that blends vibrancy, luxury, and high-end gastronomy. With the slogan “Explore the Mystical Island Enigmas” Crios Paros invites its guests to uncover the island’s hidden wonders.

Felines Agency undertook the task of enhancing Crios Paros’ branding through a social media strategy based on a unique and enigmatic storytelling approach, capturing the essence of the destination. The ram, a symbol of power and strength, became the signature element of the visual identity, while the connection to nature, the sense of mystery, and the feeling of exclusivity were highlighted across all communication levels. We created distinct symbols for each aspect of the Crios Paros experience – the ram’s horn for the sea, the palm for experiences, and the flower for gastronomy and atmosphere – reinforcing the brand’s cohesion and authenticity. The visual identity was brought to life through the creation of high-end audiovisual content, elevating the Crios Paros experience within the digital landscape.