GEISHA

The Geisha brand’s history began in 1911 when the two Nozaki brothers began selling canned seafood in the United States.
The company’s success was such that its products soon conquered the markets of the whole world.

In the GEISHA project, through the management of social media and content production, we’ve been asked first to change its primary audience and reach the age group of 25-34. Secondly, we focused on creating and growing its community on social media platforms. This year’s theme is a healthy lifestyle in nutrition and sports. We produced photos, videos, and graphics on sports and proper nutrition, which were communicated organically and in advertising campaigns. At the same time, we collaborated with sports micro & macro influencers for more significant product promotion while we orchestrated a series of offline outreach initiatives.